Selling Art/Selling a lifestyle

One of the most effective ways of viral marketing is the blog and I have talked about how to be an active blogger in a previous post.

An advantage of using Blogger is that you can "follow" blogs that interest you and also be visible on the blog you are following as long as they are using the FOLLOW widget (and they don't have hundreds of followers - or you become a face in the crowd). But the most popular blogs tend to fall into three categories:
resource blogs
funny blogs
lifestyle blogs.
resource blogs are the kind you follow to keep up to date with the latest art trends, markets and business (like AIB). Here are some more:
The Graphics Fairy



Art News

Funny blogs have a cult following. Who can predict that they are going to be successful? Here's my favourite:
F U Penguin



and life style blogs are very popular with women. I believe this is because we would like to subscribe to the life that's being portrayed. More women buy lifestyle magazines than men - particularly interior design and gardening. Look at the popularity of Martha Stewart and designer Kath Kidston. I have been looking through my favourite blogs list and I really enjoy reading about people who have orchards, grow vegetables, own french ateliers and live in rural places that I may never visit. Here's some of my favourites:
Blueberry Park
Pamel Angus
Patchwork Butterfly



So how can you use this type of viral marketing to sell your art? By combining the three popular blog categories into one blog you are satisfying a wider audience than you would if you concentrated on one style of blog. You may already have a website selling your art and your blog can complement this by showing your more "human" side as an artist. You can also blog about the area where you live, the things that inspire you and your daily life. Selling the "life style" is more about the types of images you show such as your garden, your home, your pets (if they are cute) and, by combining this with stories about making art you have a great piece of viral markting.

And finally, just a personal gripe of mine. I don't like blogs that regurgitate the latest images from home style magazines or crafts magazines just to group them into "themes". This is lazy and unoriginal blogging (but that's just my opinion). Enjoy!

Find Anna and Widget on the following sites:

Blog

Shop

Folksy

Etsy

Widget on Folksy

Widget's Year

Sock Bunny

Artist's Bio: Welcome to my sunny meadow, full of lovely things for you and the people that you know and love.
Here you will find funky wooden fish, hearts and lizards hand-painted in unique and vibrant designs. Organic hag stone wreaths, wooden stencil kits and adorable sock bunnies. All designed, handmade and painted by me. Also to be discovered are toys for children that you won't see anywhere else, including fascinating paper party favours, little suitcase houses and more. All designed, handmade or sourced to bring you something truly different.

How much effort will you put into on-line promoting? This week Anna, the person behind Widget the Sock Bunny, shares some of her tips for successful viral marketing. It's well worth the read!

"Viruses are big in the news at the moment and spreading his own online version is Widget Sockbunny – a fuzzy bunny-shaped infection travelling with growing speed around the world.




"You will have heard the term ‘Viral Marketing’, it sounds technical but really the concept is a simple one. Viruses spread rapidly from one person to the next, the more people who ‘catch it’, the more people it will spread to. To sell online you need to put out little feelers wherever you can, forever spreading, trying to ‘infect’ as many people as possible, trying to be remembered and talked about, or, if you prefer, catching a vibe of something being passed around.The easiest way to illustrate it is to tell you how I sell my sock bunnies online – using a bunny named Widget.
"Widget did not exist until I discovered a 365 project on Flickr.com. One object, one picture a day for one whole year. I was already selling the sock bunnies online and building up recognition in the craft forums such as Folksy, so I grabbed this marketing opportunity and chose a bunny. I named him Widget and began to take pictures. When I post the days’ images in the photo pool people see them. If they like what they see they can see all my other pictures too. In my profile are links to everything I do including diary blog for these Widget photos – Widget’s Year - and another blog for the other bunnies living at The Warren. I created an environmental concept for them, a warren, nestling in a sunny corner of my original company Half an Acre. Luckily it all seemed to fit! People liked reading about this little world and kept coming back to ‘check in’ on what was going on. Global Bunny travels around the world with her little suitcase sending back news and images, Geocache Bunny comes out on walks with me and my family (geocaching.com). All these pictures are posted into the appropriate Flickr group pools for more and more people to see. Widget even collects ‘sea glass’ so I can add pictures of him with his collection to the Sea glass Lovers group pool! All this is blogged about too. When blogging it is vital to post as often as you can, at least 3 times a week, to generate a ‘happening’ feel.





"When anyone buys a bunny they receive a printed card inviting them to send in stories and pictures to this blog. This makes the blog interesting and tempts the readers to want have their own bunny. Flickr is vital. I get on average around 120 views of my photostream each day. Being ‘seen’ is essential too. I looked for all the groups dealing with socks, bunnies, sewing, rainbows (for Rainbow Bun!), anything vaguely applicable, and joined them. Spreading pictures of Widget and his friends anywhere and everywhere. It is important not to spam. It has to be relevant or you will annoy the very people you want to draw to your shop.
"I gave Widget his own Facebook profile and, ignoring the fact that you need to be a ‘real’ person to register, I then set about ‘friending’ people! I already knew a load from promoting Half an Acre and I sent friend invitations to ‘friends of friends’. I found out that people give pets their own pages and that meant bunnies! I also sent requests to any other ‘sock toys’ out there. To date Widget has just over 300 friends – generated in around 5 months. Every time I post it shows up in the news feeds of all those 300. I made a ‘Send-a-Bunny’ application using pictures of Widget and his pals and send them out to all my new ‘friends’. The whole of Facebook can use that application and therefore see from where it originates. Widget has joined Postcrossing.com. He has his own postcards, with a cute picture on the front and subtle blog link on the back. Next on the list is The Toy Society where I’ll be leaving bunnies in bags around the place with a big label saying ‘Take me home’. Reaching more people and drawing them in to the whole concept. Everything leads back to one central point - my shop on Folksy.





"Give people inspiration, a new idea, something to talk about, smile about and eventually news will spread, the virus feeding itself as it travels. It takes lots of time and dedication but it does work. The bunnies are spreading like ….. bunnies!"