Sunday, 13 September 2009

Selling Art/Selling a lifestyle

One of the most effective ways of viral marketing is the blog and I have talked about how to be an active blogger in a previous post.

An advantage of using Blogger is that you can "follow" blogs that interest you and also be visible on the blog you are following as long as they are using the FOLLOW widget (and they don't have hundreds of followers - or you become a face in the crowd). But the most popular blogs tend to fall into three categories:
resource blogs
funny blogs
lifestyle blogs.
resource blogs are the kind you follow to keep up to date with the latest art trends, markets and business (like AIB). Here are some more:
The Graphics Fairy

Art News

Funny blogs have a cult following. Who can predict that they are going to be successful? Here's my favourite:
F U Penguin

and life style blogs are very popular with women. I believe this is because we would like to subscribe to the life that's being portrayed. More women buy lifestyle magazines than men - particularly interior design and gardening. Look at the popularity of Martha Stewart and designer Kath Kidston. I have been looking through my favourite blogs list and I really enjoy reading about people who have orchards, grow vegetables, own french ateliers and live in rural places that I may never visit. Here's some of my favourites:
Blueberry Park
Pamel Angus
Patchwork Butterfly

So how can you use this type of viral marketing to sell your art? By combining the three popular blog categories into one blog you are satisfying a wider audience than you would if you concentrated on one style of blog. You may already have a website selling your art and your blog can complement this by showing your more "human" side as an artist. You can also blog about the area where you live, the things that inspire you and your daily life. Selling the "life style" is more about the types of images you show such as your garden, your home, your pets (if they are cute) and, by combining this with stories about making art you have a great piece of viral markting.

And finally, just a personal gripe of mine. I don't like blogs that regurgitate the latest images from home style magazines or crafts magazines just to group them into "themes". This is lazy and unoriginal blogging (but that's just my opinion). Enjoy!

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