Friday, 8 January 2010

Design Social

DesignSocial >> 52 Projects >>52 Weeks

"Creativity is a type of learning process where the teacher and the pupil are the same individual" - Arthur Koestler

I am Andrea Eaton, a twenty-something South African creative based in London. DesignSocial is my creative project for 2010.
Over the next year I plan to complete 52 separate creative projects in 52 weeks. DesignSocial was inspired by a 2009/2010 course offered at Central Saint Martins “
100 Design Projects” and, from what I understand, its core concept is exercising and diversifying creativity. I have morphed this idea into a project of my own which I hope will also help to broaden my own creative horizons.
I have invited friends, family, colleagues and creative peers to submit briefs from which I will select projects for each week of the year to follow. Each effected project will be displayed on the DesignSocial blog alongside its original brief and notes on how I devised each concept.The project is intended to be social and fun, with 'pretend' briefs that may or may not include real companies/events/situations etc. As a freelancer, it’s not in my interest to do 'real work' for free through the DesignSocial challenge, but my aims here are to learn, to inspire, and to share my findings along the way. I try to encourage other creatives to submit ideas for projects that they themselves would love to work on.
Having received some interesting and challenging briefs so far, I am still hoping for more submissions during early January 2010, after which I hope to have at least secured a schedule for the first few months of the year.

Support the DesignSocial challenge by submitting your own creative brief! I also encourage anyone who is keen, to join me in tackling these briefs - I will gladly display any creative work submissions alongside my own - I think it would be great to share ideas and outcomes!

In the words of the late, great Paul Arden, "Do not covet your ideas. Give away everything you know and more will come back to you".

For more information please visit the DesignSocial website: , or email Andrea on:
Follow DesignSocial on Twitter: @DesignSocial52 and join the DesignSocial Facebook group.

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