Marketing Your Event

Following on from my last blog post, Opening Your Studio to the Public, this post looks at ways to market your Open Studios Event.


If you are taking part in a wider Open Studios Event then most of your marketing will have been done for you. You will be featured in their brochure with information about your studio and where to find you. And, if you are lucky, yours might be the featured artwork for their flyer. All this information should be on their website too with links to your website and a short profile about you. To see an example of this go to York Open Studios. 


BUT you will not be the only artist that the event organisers are promoting so if you want to drive more visitors to your studio door you can tempt them in with a marketing campaign of your own. 

North Yorks Open Studios

What's in it for them?

You may want to offer a little "sweetener" or discount to every person who buys something from you at the event but don't leave it too late to tell them about the offer. If your Open Studio Event has an official flyer or brochure you can attach your own flyer offering a discount or free gift to every visitor - provided they bring the flyer with them.  The discount might be offered on purchases over £50 or £100. Post out or give the flyers out to everyone on your customer database, friends, family and anywhere that you place your paper advertising.


Reaching Wider Audiences
Your event organiser will probably be using Facebook and Twitter to promote the event, updating their blog and even posting in a Linked In group. If you have a Facebook Page make sure that you "like" their page and ask them to "like" yours. Set up a Facebook Event  and invite all your friends, making sure that your avatar image shows you or your art. Post regular updates about the event and add links to the official website.  Check out your event organiser's Twitter, if they are using a hash tag make sure you add it to every tweet you send about the event, this will make yout tweets more prominent.
Electronic marketing is fabulous and costs nothing but time. this type of marketing is possibly more effective than printed information as it can reach a wider audience. If you have a customer email database then setting up an event on Evenbrite and sending out an E-flyer on Mailchimp makes you look highly professional and you can add images too. Evenbrite will send out reminders to your customers a week before the event and even jog their memories a day before the event if they have booked on-line. 

Suffolk Open Studios 2012

Make Yourself Memorable
Even if the visitor didn't make a purchase at your Open Studio Event you will still want to give them the opportunity to keep in touch and find out about your new work in the future. A prominently placed Visitors Book (with a pen) will give the public the opportunity to feed back about your work and studio. If it is accompanied by a sign that says "Do you want to subscribe to our newsletter? Please leave your details" this will remind them to write down their email or postal address. Also, if you haven't started a customer database this may be the time to start one. 
Keep in touch - send a short email or letter thanking them for visiting your studio, or for saying nice things about your work and personally invite them to your next event. But don't overdo it - everyone who signs up to a database has the right to be removed from it too. 


So all that remains is for me to wish you every success at your Open Studios Event. If you found this post helpful or you have anything to add please use the Comments Box. 

Keep In Touch

We like to keep in touch with everyone through Facebook and Twitter. If you use these social networking sites and like a chat please follow us.  "Liking" us on Facebook doesn't mean that you have to be our friend - and you will find out our latest news too.

My Creative Space - Little Red

April Mawhinney of Little Red tells us about her creative space and her residency at The Arches.

"I design and make leather accessories and bags under the name of Little Red. When I first started, I was working out of an open plan one bedroom flat which I shared with my boyfriend. The flat was just too small to cope with my growing stash of fabrics, leather, zips, buttons and thread. Also the endless noise of the sewing machine in such a small flat turned home space into industrial space; so it really wasn’t a situation that could last forever.

"A friend told me about the Arches studios in Southampton which gives creative graduates residencies to start and launch their own creative endeavours. It is an amazing space, located under a bridge in the city centre with spaces for approximately 20 artists/craftspeople. I applied and gained the residency in 2006 and I am now just entering my fourth year.

"I have my own individual space within the Arches and 24/7 access. It is a wonderfully vibrant environment to work in; allowing me to develop my own practise while interacting with the other artists in the studio which is both inspirational and supportive. My studio is painted white and I try to keep it clean and practical. My cutting table takes up most of the space along with my ironing board and sewing machines.

"My creative practise has definitely grown as a result of having this studio space away from my home. It has allowed me to experiment with my materials, the size and scale of my work but most importantly it has given me a chance to work free of the distractions which I would suffer in my own house, such as house work.

"I have just been accepted for a two year extension on my residency at the Arches. I am really looking forward to pushing forward my design and making practise with a view to eventually spreading my Little Red wings and entering the big wide world with my own studio and boutique."

April Mawhinney.

Catch up with April on her blog Little Red Designs and follow her on Facebook too.

10 Tips for a Successful Arts Business

All self help books have magic number tips such as 10 good tips, 7 bad tips (how not to do something) and 3 rules to live by! So, in the spirit of the self help book here are my top 10 tips to starting a successful arts business.

Pinback Button by Button Empire

1. Carpe diem! In the words of Los Campesinos, If it seems like a good idea then it IS a good idea. Start researching how you can turn your art into a business. Get some good business advice from your local Business Link or visit a business consultant.

2. Be honest with yourself. Do you have a product that people will want to buy or are you making art for yourself? a lot of people say they love your work but would they be willing to part with their money to prove this?

3. Be willing to put in the hours. Being self employed is great, you can work when you want and there's no-one else to tell you what to do. Actually, being self employed can be very lonely and more demanding than working 9 to 5. Are you willing to stay late, burning the midnight oil when everyone else is at the pub?

4. Know your sums. Calculate the cost of everything you make, including your hourly rate and then work out your profit. Don't forget to work out your overheads and running costs. Keep accurate records and, if you are not hot with figures, go on a book keeping course. Try and live by the expression "look after the pennies and the pounds will look after themselves"

5. Know Your Competition. Find out what everyone else is doing - look at their strengths and weaknesses, find out how they market their art, compare their pricing and look at how you can improve your business on THEIR performance.

6. Know Your Customer. Who will your potential customers be? Who will you appeal to? Where do they buy their art? What kinds of galleries/shops do they go to? What are they willing to pay?

7. Have a sure-fire Business Plan. Business plans are boring but, if you need to borrow money or to further your business, then you will need one. And you should WANT one too - a business plan can help you plan for the future, work out the direction you want to take your business in and identify all your strengths and weaknesses. (I will be blogging about business plans soon).

8. Organize. This means sort out your studio and make it an efficient place to work. Sort out your schedule - learn to prioritise your time so that you are not wasting time gazing at art on the internet instead of making it.

9. Networking. It's all very romantic starving in a garret but sometimes you have to come out and meet people. You can network with Twitter and Facebook (easy) but you also need to talk to real people about your work. Visiting galleries and exhibitions is a great way to network - you are your art's ambassador.

10. My Year in Lists. Make lists. Set targets. Stick to them. Lists give you a raison d'etre, goals to work toward. Lists include Your Strengths/Weaknesses, Mailing Lists, List of Tasks, Shopping Lists.

Design Social

DesignSocial >> 52 Projects >>52 Weeks

"Creativity is a type of learning process where the teacher and the pupil are the same individual" - Arthur Koestler

I am Andrea Eaton, a twenty-something South African creative based in London. DesignSocial is my creative project for 2010.
Over the next year I plan to complete 52 separate creative projects in 52 weeks. DesignSocial was inspired by a 2009/2010 course offered at Central Saint Martins “100 Design Projects” and, from what I understand, its core concept is exercising and diversifying creativity. I have morphed this idea into a project of my own which I hope will also help to broaden my own creative horizons.
I have invited friends, family, colleagues and creative peers to submit briefs from which I will select projects for each week of the year to follow. Each effected project will be displayed on the DesignSocial blog alongside its original brief and notes on how I devised each concept.The project is intended to be social and fun, with 'pretend' briefs that may or may not include real companies/events/situations etc. As a freelancer, it’s not in my interest to do 'real work' for free through the DesignSocial challenge, but my aims here are to learn, to inspire, and to share my findings along the way. I try to encourage other creatives to submit ideas for projects that they themselves would love to work on.
Having received some interesting and challenging briefs so far, I am still hoping for more submissions during early January 2010, after which I hope to have at least secured a schedule for the first few months of the year.

Support the DesignSocial challenge by submitting your own creative brief! I also encourage anyone who is keen, to join me in tackling these briefs - I will gladly display any creative work submissions alongside my own - I think it would be great to share ideas and outcomes!

In the words of the late, great Paul Arden, "Do not covet your ideas. Give away everything you know and more will come back to you".

For more information please visit the DesignSocial website: www.designsocial.co.uk , or email Andrea on: emaildesignsocial@gmail.com
Follow DesignSocial on Twitter: @DesignSocial52 and join the DesignSocial Facebook group.

Zur Designs

Our previous guest writer is from Zur Designs. Here's a little bit about her.

"I have always wanted to design jewelry, learn metal fabrication, and work with gems and semi precious stones. I started with beads and then went to wire sculpture and chain and now am learning how to work in silver and gold. I live in one of the most beautiful places in the country, the Berkshire Mountains of Massachusetts. Nestled in these mountains through all the seasons of the year, inspires me to create pieces that I hope all of you can enjoy. I love, love, love Swarovski Crystals. They add a touch of elegance to any piece. I also like the rough natural stones, and nothing adds a touch a class more than some beautiful potato pearls in any color!"

Find Zur Design on Etsy and Facebook.

Enhancing the Value of Your Facebook Fan Page

Deb Hall of Zur Designs has written this extremely useful article about Facebook. (We met on Twitter - proving that, as a networking tool, Twitter works)!






"The overall goal of a Facebook Fan Page should be to provide added value to your fans. Not only will this ensure that existing fans are active and engaged, it also gives prospective fans a reason for joining your page at a good level of involvement. The level of fan interaction enhances the overall viral nature of your page and ultimately increases your validity as a Facebook user (sometimes defined as social proof). Facebook gives the handmade indie artisan/business owner a chance to be up close and personal to those people interested in their work and to attract new customers as well…it’s word of mouth at the speed of light!



"There are many ways to provide added value for your fans. Here are just a few ideas to get you started:
Offer discounts specifically for Facebook Fans only use the “Send An Update to Fans” feature to broadcast your specials
Set up questions under Discussion Tab for instance, I have places where people can post their Etsy shop URL, their blog web address, their Twitter Channel, and the Facebook Fan Page. It helps fans that are also handmade artisans gain fans and followers and it helps potential customers find a group of very fine merchants to buy quality handmade products
Post your blog entries to your Facebook Fan Page I do this automatically with an application within Facebook called Networked Blogs. This application syncs with my blog and automatically posts to my Facebook Fan Page each time I write a blog post. It’s a real time-saver!
Cross-promote your Facebook Fans who are fellow artisans by either sharing something from your page to your Facebook Profile Wall or sending a favorite item from Etsy to Facebook. Commenting on their posts and clicking the “like” link also helps and makes their fan pages more interactive as well
When you post a new item or make any kind of post to your fan page, try to put it in a form of a question such as “This is a new design I listed today on Etsy, how do you like the color or photo or name of the item?”

"Facebook offers you an unparalleled opportunity to connect with your fans and
consumers. By maintaining a Facebook Fan Page and using all the available features, you can interact with consumers the same way they interact with friends and colleagues. Maybe some of your friends have already told a couple of their friends about your business but with Facebook they can tell all their friends instantaneously and those friends tell their friends…hence the phrase viral marketing.
"Keys to Successfully Using Your Facebook Fan Page
Personalize Your Business People ordinarily use Facebook to share personal information with friends. The more you accentuate the personal aspects of your business, your products or your designs and the person behind them, the stronger impact they will have on those who view it.
Update Your Fan Page Frequently Facebook is designed around providing new information and updates. So the more frequently you post fresh content, the more often people will return to your fan page.
Utilize the Dynamic Features of the Wall Tab The News Feed on the Wall notifies users what their friends are up to. When someone joins your fan page, News Feed informs their friends and invites them to become fans as well. This is key to spreading the message of your business virally. Additionally, there is a new flexibility on the Wall Tab to show a variety of information on your Wall. You can choose between News Feed and Live Feed Additionally, on the far left of the Wall there is a series of choices: News Feed, Status Updates, Pages, Photos, etc. By clicking the link “More” you can move any of these choices to the top and change the view of your Wall to view any one of these categories. This is a really neat feature!
Enhance Your Page With Applications There are thousands of applications designed by Facebook that you can add to your Page in order to tailor it to your business and industry. For instance if you have an Etsy Shop, you can add the Etsy Shop application. Just click on the button that says “Go To Application”. For those people who use ArtFire, there is a Fan Page that leads you to the application in the same way. Once you become accustomed to Facebook and the applications available, you will find all sorts of fun things you can add to your page! If you have expertise as a developer, you can even create your own!
Consider Using Facebook Ads To Target Your Audience These ads can be targeted to reach the exact audience you want and can be socialized so that users interactions with what they see can be seen by their friends and become as viral as the rest of the elements of the Facebook page. The key to Facebook ads is that you need to be willing to experiment a bit and rely on a solid base of users to give you feedback to formulate your advertising strategy.

One of the greatest reasons to have a Facebook Fan Page is that it is searchable by Facebook and non-Facebook users, much like a traditional website. Personal profiles are not (mainly for your own privacy). Other great reasons are: you can have an unlimited number of fans, it can increase your visibility, and help with branding your business. And let’s face it…in the end it’s all about getting your work seen and your page will be an integral part of your strategy to drive traffic to your site to see your handmade products.

If you are still unsure of how to get started created a fan page, here is a list of some resources that may help you in the process:
Socialbees
Rants and Raves of a New Age Chick
Etsy Storque
Tutorial Blog
Web Upd8
My Facebook Fan Page is: Zur Designs…when yours is up and running and personalized in your own very special way…stop by my page and tell me about it! Good luck! "
Deb.

How much effort will you put into on-line promoting? This week Anna, the person behind Widget the Sock Bunny, shares some of her tips for successful viral marketing. It's well worth the read!

"Viruses are big in the news at the moment and spreading his own online version is Widget Sockbunny – a fuzzy bunny-shaped infection travelling with growing speed around the world.




"You will have heard the term ‘Viral Marketing’, it sounds technical but really the concept is a simple one. Viruses spread rapidly from one person to the next, the more people who ‘catch it’, the more people it will spread to. To sell online you need to put out little feelers wherever you can, forever spreading, trying to ‘infect’ as many people as possible, trying to be remembered and talked about, or, if you prefer, catching a vibe of something being passed around.The easiest way to illustrate it is to tell you how I sell my sock bunnies online – using a bunny named Widget.
"Widget did not exist until I discovered a 365 project on Flickr.com. One object, one picture a day for one whole year. I was already selling the sock bunnies online and building up recognition in the craft forums such as Folksy, so I grabbed this marketing opportunity and chose a bunny. I named him Widget and began to take pictures. When I post the days’ images in the photo pool people see them. If they like what they see they can see all my other pictures too. In my profile are links to everything I do including diary blog for these Widget photos – Widget’s Year - and another blog for the other bunnies living at The Warren. I created an environmental concept for them, a warren, nestling in a sunny corner of my original company Half an Acre. Luckily it all seemed to fit! People liked reading about this little world and kept coming back to ‘check in’ on what was going on. Global Bunny travels around the world with her little suitcase sending back news and images, Geocache Bunny comes out on walks with me and my family (geocaching.com). All these pictures are posted into the appropriate Flickr group pools for more and more people to see. Widget even collects ‘sea glass’ so I can add pictures of him with his collection to the Sea glass Lovers group pool! All this is blogged about too. When blogging it is vital to post as often as you can, at least 3 times a week, to generate a ‘happening’ feel.





"When anyone buys a bunny they receive a printed card inviting them to send in stories and pictures to this blog. This makes the blog interesting and tempts the readers to want have their own bunny. Flickr is vital. I get on average around 120 views of my photostream each day. Being ‘seen’ is essential too. I looked for all the groups dealing with socks, bunnies, sewing, rainbows (for Rainbow Bun!), anything vaguely applicable, and joined them. Spreading pictures of Widget and his friends anywhere and everywhere. It is important not to spam. It has to be relevant or you will annoy the very people you want to draw to your shop.
"I gave Widget his own Facebook profile and, ignoring the fact that you need to be a ‘real’ person to register, I then set about ‘friending’ people! I already knew a load from promoting Half an Acre and I sent friend invitations to ‘friends of friends’. I found out that people give pets their own pages and that meant bunnies! I also sent requests to any other ‘sock toys’ out there. To date Widget has just over 300 friends – generated in around 5 months. Every time I post it shows up in the news feeds of all those 300. I made a ‘Send-a-Bunny’ application using pictures of Widget and his pals and send them out to all my new ‘friends’. The whole of Facebook can use that application and therefore see from where it originates. Widget has joined Postcrossing.com. He has his own postcards, with a cute picture on the front and subtle blog link on the back. Next on the list is The Toy Society where I’ll be leaving bunnies in bags around the place with a big label saying ‘Take me home’. Reaching more people and drawing them in to the whole concept. Everything leads back to one central point - my shop on Folksy.





"Give people inspiration, a new idea, something to talk about, smile about and eventually news will spread, the virus feeding itself as it travels. It takes lots of time and dedication but it does work. The bunnies are spreading like ….. bunnies!"

Social Networking For Artists

There is a plethora of social selling sites available for artists to showcase their work and most, unlike eBay, target a specific audience. If you are not familiar with social selling sites, and I'll hazard a guess that this is the minority, then take a look at Etsy, Folksy, Dawanda, Misi, Coriandr and Artfire. (Please add any that I have missed to the comments).

But, if you choose to sell on these types of sites you are not going to make many sales unless you are willing to invest some time in building up relationships - that's the "social" side of these sites. I recently delivered a seminar on internet selling and listed the different ways you can draw people to your on-line shop - Facebook, Twitter, Squidoo, My Space, Flickr, Indiepublic, blogging.... did I miss any? I looked at the faces of my audience and about 20% were looking at me as if to say, Wha'....? Exactly. If you are not prepared to invest some time in promoting your on-line business then social selling is not for you, and there's no shame in that.







But blogging is, in my opinion (feel free to disagree) the second most effective way to drive traffic to your on-line shop or website. The first is to build relationships in the forums of the selling sites. People like to read insights into the person behind the business and look at colourful images, find out how things are made, share experiences. The only down-side is thinking about what to type - but this comes with practice, the more you talk about the easier it becomes to think up new stuff.


A short guide to Blogging
What is a blog? A blog is a free internet site that gives you the opportunity to publish your own words. Most people will use a blog as an on-line diary but it can also be used to promote, sell, discuss, campaign, moan and publicise. It is used by a whole range of people including journalists, political groups, media groups, social groups, subversive groups, idiots and well dodgy people!

What makes a blog? People out there in cyberspace create blogs for hundreds of reasons. Take a look at these examples I picked at random:

Pamela Angus
Kerala Life and Thoughts
Dolphin & Whale News

Some blogs are so specialist that only a tiny minority will ever read them whereas others are global and have a huge following. But blogs have one advantage over websites – they are free. Although it has its limitations a blog costs nothing but time. You don’t have to pay someone to host it, design or update it and you are not limited to how much you can post on your blog.

Creating a blog. There are several blog businesses out there but I am only familiar with Blogger so I can only help you with this particular site. As Blogger was bought by Google you will need to create a Google account using your own email address. Google accounts, like Yahoo, are free and you can receive and send email with your Google (Gmail) account. First log onto Blogger

and there will be a screen to help you set up the account. Next Blogger will take you through the step by step process of creating your blog. Before you create your blog think about the following practicalities:
Title.
Introduction.
Profile.
Links.
Advertisements?
Slideshows?
Apart from the name of your blog address, which you cannot change, anything else, including the title, can be altered, updated and deleted by you. Don’t like the font? You can change it. Background? Change it. Which colour would you like to choose for your text, background, links, headings, subheadings, borders, side bar titles etc? Blogger can do it.

Does and Don’ts of Posting. Once you have set up your blog you are ready to start posting. Here are some tips about making entries to your blog.
- Do insert at least one image for every post. Blogs about artists for artists are boring without visuals.
- Do check your spelling – typos make poor reading.
- Do avoid writing anything slanderous or libelous. They can get back at you by bombarding you with comments and dissing you on their own blogs.
- Please respect the copyright laws as it is easier for “copiers” and plagiarists to be discovered. People WILL and DO sue!
- When posting images of your work protect your intellectual property rights by adding “The images (or paintings etc) are the sole property of the artist. Please respect the artist’s copyright”.
- Do add links to your posts and also on the side bar too. By swapping links with others you will increase your visibility on the web.
- Do not use profane language or your blog will be blocked from some sites.
- Use the tags for each post wisely because search engines pick up on them therefore tags are a useful tool.
- Decide whether you want viewers to be able to comment on your blog. You can set the comments so that you can check them for suitability before you publish them.

Blogging Extras. Now you have a blog who is going to read it? Well no-one unless you tell them about it. There are a gazillion blogs out there floating in cyberspace but only a fraction are read. You need to find ways to get your blog noticed and, once noticed, to keep a balance of first time viewers and return visitors.
Consider the following: who do you WANT to read your blog? Why do you want them to read it? Where will you find these people?

Working on the basis that publicity is FREE and advertising is what you PAY for I have the following suggestions:
Registering with Search Engines – it can take up to six months for a search engines, such as Google, to pick up your site. There is a site that will add you to all the search engines Dogpile.

Joining Chat Rooms and Social Networking Sites – specialist sites, such as Indiepublic, are useful tools to promote and meet other artists. They are also time consuming.
Blog Group sites – such as Bloggernity and My Zimbio are social networks for bloggers. You will be able to view all sorts of arts and gallery blogs. They will be able to view you too.
Art Listings sites – such as Axisartists and The Saatchi Gallery are useful for free publicity.
Gallery websites and artists’ websites – ask if they will add you as a link if you add them as a link.
Business cards and articles for newspapers and magazines, both on-line and hard copy, will increase your exposure.
Advertising – you can add Google Adsense to your site. It is free but it takes Google some time to pick up what your site is about. Then they will paste ads on your site for galleries or art suppliers. Each time someone clicks on them from your site will increase your exposure. If you get enough clicks and then set up an account, you could get paid too! But there is no such thing as a free lunch – you have to pay a fee for payable Adsense and it can prove costly.
Site Counters – Bravenet will give you a site counter for free. It is a very useful tool to help you measure the number of views you received daily and can also break it down into new and returning visitors. If you just get the basic counter you don’t need to pay for extras.

This article is the sole property of Jo Whitehead. Please respect the author’s intellectual rights. Do not copy or reproduce this article in any format.

Jackie from Forever Foxed has been kind enough to write a short piece about her inspiration behind her product and her preferred printing type.

My journey into crafts has taken a long and winding road. I have a love of bright colours and simple shapes, therefore it seemed a natural progression to combine my love of terriers and my obsession with design.
My first greeting cards were made with felt and harked back to my childhood memories of playing with fuzzy felt and also that familiar childhood toy, a dog on wheels. I soon decided to expand into different mediums and from here I discovered the joys of printing. The inspiration for my designs is my Wire Fox Terrier, Jackson. In 2007 he became very ill and so I found I spent more time at home caring for him. Making cards helped as a creative release and also to generate some cash for his humongous vet bills! Since Jackson is a rescue dog, it seemed fitting to also try and raise funds for various Fox Terrier rescue organisations here in the UK and the USA. With this in mind, I introduced a range of charity photo cards in 2008 based on my growing collection of dog on wheels toys.
I have always been fascinated by the printmaking process and last year I was fortunate enough to pick up a gocco here in the UK. These Japanese printers were originally designed in the 1970s and were hugely popular. Each image is imprinted onto special screens using flash bulbs, similar to those used in old cameras. The screens are then inked and used to produce cards or prints. Unfortunately, the manufacturers of these machines have stopped production and so eventually supplies of screens and bulbs will dry up. I have already begun looking for a new method of printmaking and, at the end of last year, I bought a small letterpress printer from eBay. With this I can use type or blocks to create images which are "pressed" into paper, leaving a lovely crisp impression. True letterpress is a dying art and highly skilled. I have been fortunate enough to have lessons from a very kind expert who has been showing me the ropes. I hope to finish my new range of letterpress stationery over the summer. I still enjoy using conventional printing methods (much quicker!) but there is something much more satisfying (and tactile) in relief printing.
I have had my own website for a while now, but I also sell on both Etsy and Folksy. Sales have been slow on Folksy but I am happy to be selling in UK£ as it is much more convenient. I hope that by continued marketing and just plugging away that it will pay off. Marketing has become almost a full time job as I have accounts on Facebook, Flickr, Twitter and I also have 3 blogs! I 'm planning to expand into other areas apart from stationery and badges and hope that in 5 years time I have a range of products, featuring many more terrier breeds.
In the meantime, I shall continue my journey into printmaking, and hope that each new design continues to meet with Jackson's approval.

Artists in Business mean Business!

Why would artists need to know about business? Surely our role is to create beautiful or challenging objects and not "dirty" ourselves with marketing, selling and promotion. Well, unless you are successful enough to have an agent and accountant or you are happy enough to live in a garrett creating art for YOU then artists need to know about the business of art.
Artists in Business is aimed at all self employed artists and artisans whether you are a WAHM, social network seller, sell via a website, own a B & M shop, just completed your art education, returning to the arts after a break or have been selling your work for a lifetime.